Internal analysis of Daniela Seiner, a health spa company from Italy Essay

Internal analysis of Daniela Seiner, a health spa company from Italy - hear Exampletalise on its strong human capital in terms of having a strong teach expertise to make customers even more well-versed in psychological theories about customer needs and overly understand their unique cultural values they will expect when attending a watcher spa. With little capital available for expansion, the spa will need to tightly focus on providing excellence in service and then use marketing promotion to build a stronger nock reputation and brand image among competitors.The contemporary dcor elect for the business, as part of long-term strategic focus, stands out for its upscale appeal and hospitality. Spa consumers, today, are drawn to aesthetics when choosing a spa, thus the internal analysis reveals that Daniela Steiner has chosen a correct blend of contemporary yet relaxing dcor which likely has contributed to the business youthful doubling of visiting patrons (Serrato). Because this is a business catering to the upscale client, aesthetic factors must be interpreted into consideration as part of strategic objectives for service and relaxation and Daniela Steiner, visually, outperforms many competitors in this marketplace.The line of cutis products created under the Daniela Steiner brand name shows the business focus on diversity, giving themselves better marketing opportunities to micturate a new kind of client without necessarily the time to indulge in Daniela Steiner, in-house spa amenities. These beauty products further strengthen the Daniela Steiner brand name and can bring healthy skin opportunities to developing area consumers. Even from a corporate social responsibility perspective, the business is providing excellence in reputation and beauty in a region that is not saturated with heavy volumes of beauty-minded competitors. Internally, it looks as though the business accepted a market opportunity and has been able to sustain a positive business imag e.One original strength of Daniela Steiner is the volume of time which the business puts