Tuesday, October 22, 2019
The Question Concerning Technology Essay
The Question Concerning Technology Essay The aim of this essay is to provide a critical analysis of the reading ââ¬ËThe Question Concerning Technologyââ¬â¢. The author argues that the most important concepts brought about by Heidegger in his critically acclaimed essay are bringing forth, gestell and challenging forth. With this background, the following sections analyses the possibilities buried in these bringing forth, and succeeds the analysis with an assessment of technology through the eyes of Heidegger. The paper is divided into several parts, with the first being a summary of the question concerning technology in simpler terms than those of the original author. The second section is a commentary that includes an understanding of the concept of bringing forth, whereas the third section is the discussion of the relevance of the Question Concerning Technology. Summary of ââ¬ËThe Question Concerning Technologyââ¬â¢ Whereas most papers written about technology normally orientate themselves towards practical issues that cloud the implementation of given technologies, Heidegger chooses to narrow his scope on the school of thought that drives technology. Heidegger (1977, p. 3) argues that humans form a certain level of friendship with technology the moment they understand this school of thought. Firstly, Heidegger dismisses the apparent attribute that technology has been accorded, which implies that it is just a means to an end, and brings to his reader an analogy of the craftsmanship. Here, his opinion is that in the ancient times, craftsmanship occurred in four distinct causes, namely, efficient, final, formal and material. From the face value, it is not unusual to consider the most important of the four causes as the efficient cause of craftsmanship. On the contrary, the craftsman understands that none of the four causes is more glorified over the other, and, as such, they are all considered equ ally during the process of meditation and artistry of uniting them together into one item. It is while at this point that Heidegger reiterates, ââ¬ËThe four ways of being responsible bring something into appearance. They let it come forth into presencingââ¬â¢ (1977, p. 9). He further comes up with a most-befitting term for the process, which he names bringing-forth, which is not simply a descriptive genre under which the four causes are considered, but a cohesive progression, ââ¬Ëa single leading-forth to which [each of the causes] is indebtedââ¬â¢ (Lovitt, 1972, p. 46). He further notes that bringing-forth ââ¬Ëcomes to pass only insofar as something concealed comes into unconcealmentââ¬â¢ (1977, p. 11). His meaning here is that, rather than the craftsman claiming that he/she has created the item of art, he/she has only just revealed that which was concealed ââ¬â a point which Heidegger elaborates in ââ¬ËThe Thingââ¬â¢ with the making of a jug. Putting his analogy into context, Heidegger argues that modern technology uses the technique of challenging forth to reveal that which is hidden. The difference between challenging forth and the prior concept is that it involves the artist invoking both a sense of order and rapacity. This is to say that, while humans were one important element of the process of production, they now assume the role of control in production during challenging forth. Another most important component of challenging forth is efficiency, which is exemplified by the by the earth being set upon to produce the most quantity of or using the least amount of effort. In essence, challenging forth alters the view with which one envisions the world because it enables one ââ¬Ëto be capable of transforming a forest into packaging for cheeseburgers, man must see the forest not as a display of the miracle of life, but as raw material, pure and simpleââ¬â¢ (Zimmerman, 1977, p. 79). In challenging forth, production process brings to light those items which otherwise would have remained standing reserve following their being reduced to disposability. Disposability here comes in two dimensions, the first of is a technical application, implying that they are arranged and ordered with ease, like logs that are made from the chaos of a forest, which are now weighed, counted, shipped and piled. The second implication is that they are disposable in the original sense of the word, like razors and diapers that are replaced without a pine of pain for they are of little value. It is not unusual for one to wonder what push humans into challenging forth, an act which in itself is not laudable for the most part. Heidegger, pondering on this line of thought, postulates that there exists a phenomenon that ââ¬Ësets upon man to order the real as standing-reserveââ¬â¢ (1977, p. 19). The term he uses to define this phenomenon is enframing (Ge-stell in German). ââ¬ËGe-stellââ¬â¢ is a word that combines definitions from the -stellen family of German verbs, which include entrapped (nachstellen), commanded (bestellen), and ordered (bestellen) (Harries 1994, p. 229). According to Heidegger, the default state of humans is being trapped by Ge-stell; which is what he means when he notes that ââ¬Ëas the one who is challenged forth in this way, man stands within the essential realm of [Ge-stell]. He can never take up a relationship to it only subsequentlyââ¬â¢ (1977, p. 24; Sallis, 1971, p. 162). For Heidegger (1997, p. 25), human beings have different ââ¬Ëordainings of destiningââ¬â¢, the default of which is that of Ge-stell, though there is also a possibility that one might choose a different road. In his argument, Heidegger notes that a special role as been granted humans, known b the name ââ¬ËShepherds of Beingââ¬â¢ (Ballard, 1971, p. 60). However, within the Ge-stell trap, we have the option of revealing things by way of bringing forth, which is why Hedegger makes the comment, ââ¬ËPlaced between these possibilities, man is endangered from out of destiningââ¬â¢ (1977, p. 26). Humans then clutch the ââ¬Ësaving powerââ¬â¢, with which they realise that, being the ââ¬Ëshepherds of beingââ¬â¢, they can bring forth rather than challenge forth. This implies that, if humans understand the school of thought behind technology, they get he freedom of choosing their fate ââ¬â ââ¬Ëwe are already sojourning in the open space of destiningââ¬â¢ (He idegger, 1977, p. 26). Critical Commentary on ââ¬ËThe Question Concerning Technologyââ¬â¢ Bringing forth If one were to draw conclusions about Plato and Aristotle solely from Heideggerââ¬â¢s remarks in ââ¬ËThe Question Concerning Technologyââ¬â¢, one would think that craftsmanship was a central issue for both of these ancient thinkers. Furthermore, from the warm light in which Heidegger bathes the craftsman, one might also come to believe that Plato and Aristotle have a certain reverence for craftsmen and the process of craftsmanship. Plato and Aristotleââ¬â¢s attitudes toward craftsmanship, however, can (at best) be described as ambivalent. In the Politics, Aristotle remarks, ââ¬Ëâ⬠¦ no man can practice excellence who is living the life of a mechanic or laborerââ¬â¢ (1995, 1278a20). Craftsmen and craftsmanship receive a more favorable treatment in Plato, but Plato still makes the following unfriendly remark: If an offspring of [the guardians] should be found to have a mixture of iron or bronze, they must not pity him in any way, but give him the rank appropriate to his nature and drive him out to join the craftsmen and farmers. (1997, 415bc) A more serious problem with the notion of bringing-forth concerns the idea of revealing/unconcealment. Recall Heideggerââ¬â¢s comment in ââ¬ËThe Thingââ¬â¢: The jug is not a vessel because it was made; rather, the jug had to be made because it is this holding vessel. The making â⬠¦ lets the jug come into its own. But that which in the jugââ¬â¢s nature is its own is never brought about by its making. (1971, p. 168). Clearly, there is some sort of Platonic pre-existence at work here- the jug, apparently, pre-exists as concealed and is revealed through the co-responsible action of the four causes. The Overall Impact of ââ¬ËThe Question Concerning Technologyââ¬â¢ In general, it remains noteworthy that most documentations on technology deal only with pieces of it. While they are valuable in that they underline the functionalities of technology and their possible future direction, they leave out a very significant dimension of technology, which then goes unnoticed. This is the way of thinking that lies behind the creation and use of technology, in which most commentators might have discovered exiting new pathways of their thinking, had they been able to wade through ââ¬ËThe Question Concerning Technologyââ¬â¢, and other works of Heidegger, some of which also relate to environmental ethics. Had there been some dignity intricate in all living things, then there would be need to give more respect to the world, and this is the case. If the world continues to undergo destruction in the hands of humans by their entrapment in challenging forth, there is need to make systematic steps of freeing people from their ideological prison. One way in which this can be achieved is altering some vital components of the education system. One big success factor for ââ¬ËThe Question Concerning Technologyââ¬â¢ is its shift away from individual components of technology towards the school of thought behind it. There, nevertheless, exists a danger in this success, which is that it may turn the focus on the school of thought that lies behind technology so much as to obscure the meaningful distinction in the world. In a remark that was originally a part of ââ¬ËThe Question Concerning Technologyââ¬â¢, but was later excised (Harries, 1994, p. 233), this danger manifests itself: Agriculture is now a motorized food industry- in essence the same as the anufacture of corpses in the gas chambers and extermination campus, the same as the blockading and starvation of nations, the same as the manufacture of hydrogen bombs. (Ferry Renaut, 1990, p. 71) (Schirmacher, 1983, p. 25) In the statement above, what Heidegger is pointing out is that concentration camps and modern agriculture are already implementing the process of challenging forth into standing reserve. Clearly, however, to say that modern agriculture and the death camps are ââ¬Ëin essence the sameââ¬â¢ obviates meaningful empirical distinctions and trivializes the significance of the extermination camps. Rorty notes, ââ¬ËHeidegger needed to see everything in our century other than its technologism as mere transitory appearanceââ¬â¢ (1994, p. 36). Heideggerââ¬â¢s philosophy also fails on the account that it fails to acknowledge the benefits of technology. For instance, it would be worthy to note that lives of people are greatly improved by the presence of the hydroelectric dam across the Rhine and, as Rorty (1977, p. 302) notes, the multiplication of technology across the earth has in itself prevented large numbers of people from starving to death. Note worthily, however, despite his lack of acknowledgment for the significance of technology, Heidegger never urges humans to give it up. This leaves humans with the ultimate option of saying yes to the unavoidable use of technology, and at the same time saying no to technological confusion, and wastage would engulf and destroy our existence (1966, p. 54). This brings to mind the clichà © of having oneââ¬â¢s cake and eating it too, which is what humans try to do when they try to conveniently say ââ¬Ëyesââ¬â¢ to the modern technologies that make our lives so comfortable , while somehow apparently saying ââ¬Ënoââ¬â¢ to them as well. The greatest difficulties with ââ¬ËThe Question Concerning Technologyââ¬â¢, however, are technical rather than ideological. Conclusion To conclude, it is worth noting that the ââ¬ËThe Question Concerning Technologyââ¬â¢ is a set of very important tools, namely, bringing-forth, challenging-forth to standing-reserve, and Ge-stell, all of which are very useful. As such, their proper use can unlock the keys to repairing the broken relationship that exist between the world and humans. In Republic Plato (1997) notes that ââ¬Ëâ⬠¦ if it is appropriate for anyone to use falsehoods for the good of the city â⬠¦ it is the rulersââ¬â¢ (398b). While others might suggest that harbingers of indoctrination (the Platonic view that serves to tell the noble, educational lie to the masses) are what precede the defence of Heidegger, having based his arguments on the grounds of usefulness. Perhaps, however, a time has come when philosophers need not apologize for advocating the noble lie; the elites have already told the people a plethora of lies, most of which are ignoble.
Monday, October 21, 2019
A History of Everything Including You Essay
A History of Everything Including You Essay A History of Everything Including You Essay Life is a Highway The title of the short story, ââ¬Å"A History of Everything, Including Youâ⬠, says it all; it describes a history of everything. The title has a very significant meaning behind it, which answers the narratorââ¬â¢s question of life and links her ideas to her own situations. From the beginning of how the earth was created until the narratorââ¬â¢s moments of her life, this story examines the whole world around us. This story definitely can relate to a lot of people because it discusses real life situations. However, some readers may be at different stages in their life, so they might have not experienced some of the situations the narrator went through, but eventually one might experience it. These three short pages fascinated me because life can be explained in such little words, yet itââ¬â¢s so complex. The history of everything in life all connects to the relationship between the narrator and her husband, which is both realistic and puts the story as a whole in a good perspective. ââ¬Å"FIRST, THERE WAS God there was god or gods or nothing, then synthesis, space, the expanse, explosions, implosions, particles, objects, combustion, and fusionâ⬠(Page 25). This sentence is quite creative because the author describes all the discoveries before people started to evolve then it starts to lead into the marriage of the narrator. Jenny Hollowell describes the change as the narrator talks about all the years passing by and all the events she goes through. From the beginning until the end, the style of writing just impressed me because who knew life can be explained in just a few pages. Each sentence has a specific style that makes it both unique and necessary in describing this big image of life. The sentences are put in a way that the tone of each sentence makes the story so remarkable. The short simple sentences bring out more emotion to the reader about the events leading up to the narratorââ¬â¢s relationship. The tone definitely has a sad voice to it, but the author does a great job showing how life is also full of happiness and surprises. Jenny Hollowell, the author put the sentences in such a good format that makes the words sound so powerful, because if she didnââ¬â¢t otherwise the whole story would just sound like a list of things about life. ââ¬Å"You were born. I met you through friends, and didnââ¬â¢t like you at first. We fought and made up and got good jobs and got married and bought an apartment and worked out and ate more and talked lessâ⬠(Page 26). These sentences can be interpreted as this person who is unsatisfied with her decision to get married. I think in the beginning the narrator makes us believe she wasnââ¬â¢t ready to have a child, but in the end having a child wasnââ¬â¢t that big of a deal. The author makes the readers feel as though the narrator was feeling this pain she wasnââ¬â¢t planning on feeling. The tone in the beginning changes at the end because it starts off saying, ââ¬Å"Life evolved or was createdâ⬠(Page 25). You can picture the creation of life, species started to evolve and humans began naming themselves. ââ¬Å"We are man and woman, and when we got lonely we figured out a way to make more of usâ⬠(Page 25). This sentence just describes how men and women started becoming intimate. The life of a baby is so innocent; they are born carefree and are oblivious to life. ââ¬Å"The world seemed uncertainâ⬠(Page 27). The narrator definitely enjoyed life as a child because as she started to grow up, things changed and so did her life. Later on, it is quite apparent that the narrator and her husband were going through some problems after they had fallen in love and had a child. ââ¬Å"The feeling was mutual, but we got use to each otherâ⬠(Page 26). The author describes their relationship whether they are fighting or struggling in a negative tone, but in the end they overcome their issues. ââ¬Å"I got depressed and you ignored me. I was sick of youâ⬠(Page 27). In life, couples may have some ups and downs, but they seem to find a way to overcome their
Sunday, October 20, 2019
Cloning Should Be Banned
Cloning Should Be Banned What is Cloning? Cloning has been a debatable topic over the years with numerous arguments for and against it particularly in humans. However, there appears to be a very strong case that supports banning of cloning in many fonts. Unanimous responses to cloning are based on very legitimate concerns for instance with respect to relationships between human beings as well as between humans and nature. Cloning refers to the process of creating genetically similar organisms or the production of organisms that are genetically identical through the transfer of somatic cells of an existing organism and transferring it to an oocyte where the nucleus has been extracted. Human cloning is particularly an ethical issue that has raised different views worldwide on whether to clone or not based on information gathered evidencing the advantages and disadvantages of cloning. Cloning duplicates the genes of the individual creating a genetic duplicate but not an exact copy. Medically, there are benefits and demerits that accrue from cloning and its related technology. Additionally, there are several risks to cloning as evidenced by the numerous cloning attempts that have been unsuccessful. Dolly, the first cloned sheep was seemingly healthy but died later, the reason of her death remains unknown. In other cases, many animal clones mysteriously die very young or before birth, making it very complex to understand the aging process in cloned organisms. This is an indicator of underlying internal issues in the functioning of cloned animals despite their normal physical appearances. Cloning becomes a violation of the fundamental basis of the human existence Cloning negatively impacts on some of the human values especially individuality raising fundamental questions about the very nature of humans. The possibility of a different approach to reproduction could lead to more harm to humans in many aspects. This is manifested in the numerous questions that emerge from reproductive technology related to moral concerns on family, society, and sexuality. Cloning, therefore, becomes a violation of the fundamental basis of the human existence and can lead to the loss of genetic variation as well as compromise individuality. Additionally, clones are likely to be viewed as second-class humans among other unidentified psychosocial damages with far reaching impacts on the society and family. Therefore, advocates of cloning fail to understand how cloning can revolutionize the nature of humans individuality and the dangers and risks that are associated with cloning despite the scientific benefits. Science should take into consideration the clones point of view It is also worth noting that there is no chance to weigh the potential risks in advance for human clones and therefore, the risks would be part of existence. The uncertainties, failures, and dangers in experiments reflect and determine the destiny of the clones. The decisions made for cloning particularly in humans ought to put into consideration what the cloneââ¬â¢s point of view would be. Therefore, the burden of choice is inherently and unequally shifted to the clone by the involuntary recruitment to be used in experiments. Despite the advocates of cloning citing both therapeutic and reproductive potentials through cloning, this is confronted with numerous ethical, moral, political, and legal concerns on the adequate application of technology and the extents of scientific findings accuracy. The advancement of technology, research and science should not compromise important nature values that are deeply held by most people globally. Additionally, based on technology and scientific research available, human cloning cannot be effectively realized despite success in other animals because there are numerous inadequacies whose solution is yet to be established to fully support cloning endeavors. There numerous limitations in most of the cloning success stories in animals and further advances should be prevented to avoid endangering the human identity. In conclusion, the disadvantages of cloning clearly outweigh its advantages by far. The issues range from ethical to emotional that continually dominate arguments related to cloning. Despite the potential scientific benefits, it is evident that cloning should be banned because of the numerous concerns, controversies and issues evidenced by the numerous attempts to produce clones but have failed on many occasions. Therefore, a critical approach and analysis of cloning show how fascinating genetic is through science and technology, however, the issue of cloning should be banned particularly in humans to ensure humans individuality is sustained while at the same time appreciating nature holistically. The possible dangers and enormous ethical concerns cloning poses, further efforts to clone particularly in humans should be banned.
Saturday, October 19, 2019
Business research project Literature review Example | Topics and Well Written Essays - 3500 words
Business research project - Literature review Example This requires that we understand the challenges that affect tourism, for example, we must understand the trends that dictate demand and supply, the evolving external environment and the need to improve capacity of tourism organizations so that they are responsive to the demands of the diverse interests it serves. Tourism relies on a cycle known as the travel cycle, which entails dreaming, researching, booking, experiencing then sharing of the experience. Dreaming occurs especially on the web when the potential traveller or the tourist goes online in search of the means of travel. This could be through blogs, reviews or videos that inspire the potential travellers to travel. Researching then occurs when the would-be consumer or traveller narrows down on the travel options and make requests on information by querying. It is important as it enables the travel agent or tourist operators know the clientââ¬â¢s path towards purchasing. Booking comes next through either online bookings or mobile bookings for air travel and hotel accommodation. In evaluation of future tourism, it is important for operators to device ways of enabling the consumers easily find; books the packages via any device mobile applications come in handy at this moment, and marketers must strive to take advantage of search advertising if they are to succeed. For example, Google has devised ways in which operators can add phone numbers to mobile advertisements for companies that own call centres. This in turn has made it easier for customers to book by just clicking on the Click to call ads. Experiencing enables customers to find concierge type information as they travel and can therefore acquire other types of services. This requires tourist operators to provide reliable access to the internet as they travel with your facilities and offer useful information for the tourists to experience and enjoy your services. Sharing of oneââ¬â¢s experience inspires others who have not experienced the phen omenon to want to consume it. It is imperative to note that most travellers read reviews from others and tourist and travel operators must take the opportunity of being part of the conversation in the sharing of this information. Technology as applicable in the tourism industry has revolutionized it more than ever before as more people have become connected to each other with most people having access to information online on travel and tourist bookings. This requires the tourism industry players to adapt and upgrade their practices and skills to meet the growing demands of the customer. Technology can be used by tourism providers to market their products and services such as destinations and the attractions on offer. The information that is provided online is important to stimulate the researcher or the would-be tourist to travel and have good memories of the travel. To reach the traveller, the operators can make use of digital marketing through search engines, mobile phone applica tions or location based marketing. It is important to make the product appealing and have the best prices for the content placed in the internet. Having the requisite infrastructure to respond or meet the needs of the consumer is important for the tourism and travel operat
Personal reflection - and academic literature to support that Essay - 1
Personal reflection - and academic literature to support that reflection - Essay Example As a secretary, I learnt a lot in regard to how a business is ran as will be discussed in the paper below. Personally, I believe that it is the places I have been working in that have a toll on how I make decisions. In this paper, we will be doing an academic reflection supposed to underscore the importance of available resources and disciplines. In todayââ¬â¢s business world, being able to organize, plan, and being able to meet set goals are very important part of a job (Bryson & Alston 2011). In my case, I have worked as a secretary in an area that required such experiences. As the secretary of a robust enterprise, I was supposed to keep all leader board members and shareholders up to date with decisions and company policies. The reason is if people are not kept in the loop, they tend to waste a lot of time finding up what they are supposed to know yet the issue might be trivial. As a secretary, I was supposed to keep record of all financial transactions. In one way or another, such an attribute is fundamental in operabillity of a firm and should be bolstered (Zimmerman 2008). If a secretary is able to keep a clear record of what is happening in the firm, the manager will find it easy to follow up with progress of each department. Clearly, experience is a good teacher. I have worked in administrative roles before and that has helped me significantly in coping up with different tasks. My work as a committee secretary for 2 years has been a great part of my 15 year experience. While it may not seem as a big deal, the truth is that it is this type of experience that acts as way to learn. The experience was very important in my career as it allowed me understand what a business setup is and how it works. With the experience, I was able to understand the course a new business takes and at what timeframes this changes occur. Such a position also equipped me with other important tools in management a business. Some of the tools involve
Friday, October 18, 2019
Instructional Technology Paper Essay Example | Topics and Well Written Essays - 1000 words
Instructional Technology Paper - Essay Example Specialized programs have facilitated the conduct of test that give valuable feedback on which to base further teaching schedules. This aspect - technology as an aid to testing - is discussed by Neal Starkman in a feature entitled 'Special Consideration' in the November 2007 issue of the periodical 'The Journal'. The present system of testing followed by most schools across the country is to give a comprehensive, all-encompassing test at the end of the school year. Students get this 'one-shot' opportunity to prove their worth. This can be quite intimidating for students, leading to a pressure to perform that can be quite stressful. Most students cannot cope with this kind of pressure, which reflects in their overall scores as well as on the schools record. Year end tests, being of necessity standardized in nature, also fail to assess individual skills that a child may possess, as they have to be administered to the entire class. Although slight variations exist in the form of semester tests or quarter wise testing, the concept is essentially the same. Students are administered a standardized test and have to wait for the papers to be corrected before they can learn their scores. This is usually in the form of a report card in which the student is also ranked in relation to his peers. Individ ual strengths and weakness are overlooked in this from of testing. This advent of technology that enables frequent, individualized testing makes the old system irrelevant. Schools that have embraced technology have shown substantive improvements in their results. One of the examples discussed by Starkman is of the Oklahoma City's 'Westwood Elementary School'. The school discovered that "one-size-fits-all tests"(Starkman) did not present an accurate view of students abilities. The school therefore introduced a variety of assessment programs such as Dynamic Indicators of Basic Early Literacy Skills (DIBELS), Gates-MacGinitie Reading Tests, Accelerated Math and Edusoft software in order to conduct frequent individual tests. The benefits of electronic testing are manifold. Not only do they determine a student's strengths and weaknesses but also suggest the direction future instruction should take, which can be a big help to a teacher. Moreover, since such tests are easy to conduct, they can be given as often as required so that students and teachers get feedback throughout the school year. The school's principal, Jan Borelli who introduced this technology in the school transformed the school from a low performing school to one in which, "student s scored in the top 10 percent on the Oklahoma Core Curriculum Tests" (Starkman). Some critics say that the school is going overboard by having far too many tests, but the results speak for themselves. Similarly, other schools that have introduced technology in their assessment methods are also reporting dramatic increases in student scores. Introduction of the A+nyWhere Learning System in one school resulted in a two-grade equivalent increase in reading standards. There are many factors behind this including accountability and the fact that students get immediate feedback. Moreover, a computer program merely gives the result. It does not judge or comment on the result and is thus not perceived by the students as a threat to their self esteem - the computer, "[is] not giving them attitude... [Students are] not worried about what their
European Union Competition Law Essay Example | Topics and Well Written Essays - 1750 words
European Union Competition Law - Essay Example It is evidently clear from the discussion that the process has to be facilitated by EU vertical agreements and guided by the Competition law between the local distributors and the producers seeking new markets. The efficient distribution accompanied with proper after and pre-sales support makes part of pro-competitive process which ends up benefiting consumers. However, the vertical agreements between distributors and producers may also lead to the continuation of market partitioning and act as barriers to new entrants whose presence would have intensified the market competition and resulted in a declining pressure on prices. Thus the vertical agreements between distributors and producers can therefore be used in a pro-competitive way so as to promote the marketââ¬â¢s efficient distribution and integration. The differences in prices among Member States that still exists offer incentives for new companies to access markets and also form barriers against new competition. This trend is as a result of the vertical agreements and constraints being pro-competitive in most cases. Enforcement priorities, modernization and more focus being put on effects has led the Competition Law actions to shy away from such agreements and lean towards restrictive practices which it considers being more serious. Since the enactment of Regulation No. 1/2003 as well as the prior notification requirement abolition, the EU Competitive Law decisions regarding vertical agreements have been almost non-existing concerning the Court of Justice litigation on this issue. 3. Following this premises, and without including the developments of major case laws in the adaptation of the new vertical agreement framework, the Law had correctly assumed that the Regulation No. 2790/1999 had come up with a system that was working smoothly. Consequently, the Regulation No. 330/2010 gave a full exemption to particular vertical agreement categories included with new guidelines4. Vertical agreements that ar e normally concluded between limited market power companies and lack competition hardcore restrictions are normally alleged to be pro-competitive and hence are covered by generalized exemption. Cross agreements which do not qualify according to exemptions do not face automatic prohibition but included as considering the vertical agreements beneficial effects, the undertakings and turnover should not undergo different treatment. Resale Price Maintenance (RPM) The EU Competition law has had remarkable impacts on vertical agreements including the way it affects the RPM5. Most lawyers and economist have argued that the Competition Law has had pro-competitive effects on RPM in relation to vertical agreements. The Supreme Court had a take in this during the Leegin case where it ruled to its favor but with a weak majority. The Competition Law has had both anticompetitive and pro-competitive affects on RPM but the situations leading to pro-competitive effects have proved to be of great sign ificance to vertical agreements. In a situation where there the RPM is strict, free-riding problems can be easily overcome in situations where pre-sale services are offered to consumers by retailers and go ahead to impact such services on the price6. In a similar situation, another retailer may resolve on doing away with the pre-sale services, hence ends up bearing the additional costs but supplies goods at a price that is reduced by taking advantage of the other retailers move to provide pore-sale services. In other
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